Suggestions

• How does the allocation process work for the global marketing team?

• What are the different drivers of A&P performance?

• What challenges are faced in optimizing resource allocation?

• What do many CPG organisations consider as a key driver of future growth?

• What does the computation model aim to do?

• What does the interactive dashboard allow the user to do?

• What features are used in the scoring model?

• What has been the trend in the value of the CPG market since the mid-2000s?