~emerald-insights
What is the difference in visit intentions between consumers exposed to internal perspective-oriented messages and those exposed to external perspective-oriented messages?
How do consumers' emotional experiences and behavioral intentions relate to the internal perspective?
How do internal perspective-oriented messages affect the psychological distance between consumers and advertised products?
What is the effect of internal perspective-oriented verbal ad messages on visit intention in proximal congruence situations?
What is the effect of external perspective-oriented verbal ad messages on visit intention in distal congruence situations?
What type of ad messages are more effective when predicting a close person's near-future behavior?
How does the type of congruence between nonverbal ad messages and perspective type in verbal ad messages affect visit intention?
What type of ad messages are more effective when predicting a distant person's future behavior?
How do consumers respond to advertising featuring similar psychological distance between ad cues and assessment perspective?
What is the proposed hypothesis regarding the interaction effects of congruence between nonverbal ad messages and perspective type in verbal ad messages on visit intention?
What is the effect of social distance on visit intentions?
What types of sensory cues are more likely to create a close psychological distance between consumers and advertised products?
How do the combined effects of nonverbal and verbal ad messages influence consumers' visit intentions?
What is the role of psychological distance in understanding consumers' responses to advertisements?
What is the relationship between perceived psychological distance, congruence type, assessment perspective, and visit intention?
